AARP CEO named to The NonProfit Times ‘Power & Influence Top 50’ List

AARP CEO named to The NonProfit Times ‘Power & Influence Top 50’ List


For the fifth consecutive year, The NonProfit Times (NPT) is honoring CEO Jo Ann Jenkins as one of their “Power & Influence Top 50.”

The annual list honors non-profit executives and strategists who have distinguished themselves as “initiators of concepts that will have legs and are already having impact.”

According to NPT, “the 2017 honorees were selected from a group of about 300 top executives. A committee of NPT staff, contributors and a few executives plugged in to executive movement were involved in the selection process.”

In addition, Jenkins has been added to the NPT’s Power & Influence Hall of Fame. She, along with the other 49 honorees, will be honored at the gala’s 20th Anniversary Gala next month at the National Press Club in Washington, D.C.



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There’s a New Girlfriend on the Block, AARP launches Newest E-Newsletter

There’s a New Girlfriend on the Block, AARP launches Newest E-Newsletter


Nowadays, you’re lucky to find a publication that really gets you. Millennial women have Buzzfeed and Refinery 29 and Boomer women have AARP The Magazine. But for the Gen X Woman, the search may not be easy.

To reach this overlooked population of women; AARP recently announced the launch of “The Girlfriend,” a new sassy and savvy digital publication for today’s 40-plus woman. The free weekly newsletter will feature short and snappy essays, which cover everything from pop culture and the hottest health tips to battling divorce and leadership lessons from the mother of dragons.

The Girlfriend puts a new spin on things and attracts a younger audience compared to AARP’s traditional 50-plus audience. The e-newsletter will bring readers stories, quizzes and videos about relationships, money, lifestyle, pop culture and health.

“We were looking for something different and wanted to appeal to a population we didn’t see other publications speaking directly to. We created The Girlfriend to fill the void in communication and better serve today’s 40-plus woman,” said Myrna Blyth, Senior Vice President and Editorial Director, AARP Media.

The Girlfriend Editor-in-Chief, Shelley Emling says, “each week we feature a True Confessions video; it’s like sitting with your girlfriend over a glass of wine and she is telling you her deepest, darkest secret.”

Emling’s personal favorites are the first-person essays and the True Confessions videos, “I love it when women get real with each other and aren’t afraid to show their vulnerability,” she said. Emling also urges readers to submit true confessions videos and share stories about their real life best friends.

Readers can find The Girlfriend’s unique and empowering content on Twitter, Facebook, YouTube and Instagram. With a strong reader response within the first week of the launch, the e-newsletter could spread to Pinterest and even Snapchat in the future.

Whether it’s a shoulder to cry on, a laugh over #toomuchwine or navigating the next chapter of your life, make sure you join the conversation because The Girlfriend’s got your back.



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AARP’s Health Care Roundup July 28, 2017

AARP’s Health Care Roundup July 28, 2017


As the Senate defeated the “skinny” health care repeal bill this morning, AARP thanked Republican Senators Susan Collins, John McCain, and Lisa Murkowski, as well as Senate Democrats and Independents for opposing the bill.

AARP strongly opposed all of the health care repeal bills this week, because each which would ultimately have resulted in higher costs and less coverage for Americans age 50-plus.

Here are recent activities of note:

 

Keep current with AARP’s work:



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AARP’s Health Care Roundup July 27, 2017

AARP’s Health Care Roundup July 27, 2017


As the Senate plans to vote on the so-called “skinny” health care repeal bill, AARP continues its strong opposition to all of the health care repeal bills, which would ultimately result in higher costs and less coverage for older Americans.

Here is our most recent activity surrounding the health care repeal bills:

 

For up-to-date AARP activity surrounding the health care debate:



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AARP Issues Statement on Recent Senate Vote to Proceed on Health Care Bill

AARP Issues Statement on Recent Senate Vote to Proceed on Health Care Bill


In response to Tuesday’s Senate vote on the motion to proceed to consider a health care bill that would cut Medicare and Medicaid and impose an Age Tax on older Americans, AARP Executive Vice President Nancy LeaMond released the following statement:

“AARP is disheartened that a majority of Senators voted to move forward on a bill that would devastate millions of Americans. Today’s vote means the Senate is one step closer to passing legislation that will price gouge people over age 50 and strip health insurance from tens of millions of Americans.

“AARP will continue fighting to stop the Senate from passing any bill that increases costs, imposes an Age Tax, strips coverage from people, cuts Medicare, and cuts the Medicaid services seniors need to stay in their homes.

“Any Senator considering voting for the health care bill should understand the consequences of ignoring AARP’s 38 million members. People over age 50 overwhelmingly vote and they will remember who voted to give them a $13,000 premium hike. AARP will print every Senator’s vote in AARP Bulletin, a publication read by 30.4 million people.

“None of the current bills is the right way to fix health care. AARP stands ready to work with Congress on bipartisan solutions that will lower costs and improve care.”

To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.



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New PSA Campaign With Ad Council Empowers Americans to Get on Track for Retirement


This week, we unveiled our new Saving for Retirement ad campaign to empower Americans to take control of their financial futures. In fact, two in five households headed by Americans ages 55-64 have no assets saved for retirement, according to the National Institute on Retirement Security.

We understand that retirement planning can sometimes leave people overwhelmed, confused or even paralyzed. But what most people don’t realize is that they already have the financial know-how to tackle this challenge.

That is why we teamed up with the Ad Council to launch a PSA campaign that will remind consumers they have what it takes to save for retirement. The PSAs celebrate financial milestones and successes Americans have already mastered—from home ownership and vacation planning, to financing a child’s education—and urge them to apply that same financial know-how to get on track with their retirement savings.

To inspire people to take action, the PSAs direct people to AceYourRetirement.org which helps break down the retirement savings process into easy, actionable steps. After answering a few questions about their savings and goals, each person will receive a personalized Action Plan that highlights three practical next steps they can take to get on track for their retirement. The process takes roughly three minutes. The recommendations cover a wide range of topics, such as how to get the most out of a workplace retirement plan, how to turn a hobby into a source of income during retirement or how to have a conversation with family members about getting on the same financial page.

In addition to the ads and online resources, AARP Vice President of Financial Security Jean Setzfand participated in several TV interviews to discuss the retirement crisis confronting Generation X and how the campaign can help people get on the right track for retirement.

To get the simple  steps to get started on saving for your retirement, visit AceYourRetirement.org.



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