New PSA Campaign With Ad Council Empowers Americans to Get on Track for Retirement


This week, we unveiled our new Saving for Retirement ad campaign to empower Americans to take control of their financial futures. In fact, two in five households headed by Americans ages 55-64 have no assets saved for retirement, according to the National Institute on Retirement Security.

We understand that retirement planning can sometimes leave people overwhelmed, confused or even paralyzed. But what most people don’t realize is that they already have the financial know-how to tackle this challenge.

That is why we teamed up with the Ad Council to launch a PSA campaign that will remind consumers they have what it takes to save for retirement. The PSAs celebrate financial milestones and successes Americans have already mastered—from home ownership and vacation planning, to financing a child’s education—and urge them to apply that same financial know-how to get on track with their retirement savings.

To inspire people to take action, the PSAs direct people to AceYourRetirement.org which helps break down the retirement savings process into easy, actionable steps. After answering a few questions about their savings and goals, each person will receive a personalized Action Plan that highlights three practical next steps they can take to get on track for their retirement. The process takes roughly three minutes. The recommendations cover a wide range of topics, such as how to get the most out of a workplace retirement plan, how to turn a hobby into a source of income during retirement or how to have a conversation with family members about getting on the same financial page.

In addition to the ads and online resources, AARP Vice President of Financial Security Jean Setzfand participated in several TV interviews to discuss the retirement crisis confronting Generation X and how the campaign can help people get on the right track for retirement.

To get the simple  steps to get started on saving for your retirement, visit AceYourRetirement.org.



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